Forewords: this blogpost constitutes the continuation of this Part 1 on ‘Asking Questions at Presentations’. Feel free to read this introductory post first, which covers the motivation for these posts.
Shall I Dare to Ask?
First of all, there is no stupid question.
If something is obvious, it means that either the presentation or its context wasn’t explained clearly enough. Presentaterw assume a certain background from their audience and this can be often miscommunicated. A question about what may seem an obvious contextual point may in fact reveal a deeper misunderstanding by either the rest of the audience or the presenter themselves.
Furthermore, presenters are often way more stressed than their audience. Questions about their presentation is thus received as a confirmation that their presentation capture the attention of audience, transforming their ordeal into a worthwhile experience. You never know, a good question may even serve as an effective icebreaker for later conversation off the stage.
So take your chance!
But What to Ask?
Similarly to a lot of skills, training makes the answer to this question eventually more obvious.
The trick is to keep asking questions at every occasions (like my colleague suggested in Part 1) by using some box-standard questions like “Why have you chosen this methodology?” or “What is next in this project?”. Eventually, your ability to ask questions will sharpen and find more advanced and tailored questions to ask. Again the key message remains that, by aiming to ask at least one question, your attention to the content of the presentation is innatly enhanced and details or patterns will more naturally emerge.
But let’s see if I can help you with some starter questions first.
Looking for a Idea Generator
While searching for resources on online writing, I came across this very interesting concept: ‘the Endless Idea Generator’ (see picture below) from Ship30for30; a 30-day writing challenge with loads of tips about online writing. You can either follow their Twitter account or subscribe to their free newsletter from their website.

The neat concept here consists in mixing three categories: “What do you want to write about?”, “Proven approach”, and “Credibility”. As much as this is not going to make you win a Pullitzer prize, this is definitely a great starting point, especially when you are short on ideas or facing the dreaded writer’s block.
So this inspired me to create a similar framework about asking questions at presentations.
The Endless Question Generator
This framework (see picture below) aims to help in creating your first questions when none are coming to your mind in time.

You start with the classic five W-questions: What, Where, When, Why, hoW. The ‘What‘ question focuses on a detail of the presentation. The ‘Where‘ and ‘When‘ point towards location in space or time. The ‘Why‘ questions motivations and reasoning. The ‘How‘ is often associated with methodology.
Then you choose a Context or Theme. You could ask about the motives of the work, whether they are internal or external, or based on a starting point or end goal. Another theme revolves around the potential applications of this project; if they puzzle you or you have an idea about one, then enquire the presenter. Presentations also include a lot of definitions, sometimes clearly mentioned, often implied. If a term or concept is not clear to you, ask! Most likely half of the audience didn’t understand it either. Furthermore, if you know of similar works, you can ask for the viewpoint of the presenter about how they compare. Moreover, a project often uses data and a methodology to arrive at results or products, both of these points can be questionned either for their validity or how they have been chosen / implemented. Finally, you can enquire about the outcomes and what comes after this project. It can be in the form of future works after this project or the lessons learnt from this study.
Finally, your question can be angled with a reason of why you are asking it in the first place. These can range from the simplest reason where you need a clarification on a point mentioned (or not) during the presentation to sharing your knowledge on a similar work and wish to get the take from the presenter. A presentation may make sense on its own but could be hard to contextualise it in the wider context of how it connects with either other ongoing projects or its own start/end points. The methodology and results are always endless sources of (heated) discussions about which one is the most appropriate or the impact on the results one would get from the data or its influence on the collected data itself.
Remember, that preparing your questions (whether from this template or tailored to the presentation) will always pay off. So read about the presenter and advertised content beforehand, and pay attention to both the details and the big picture during the presentation. All these points will make you a better audience and position you in a better light with the presenter (or worse light if you intend to be controversial!), potentially leading to cooperation and more idea sharing.
Examples
- [What/motivation/clarification] What motivated you to start this project?
- [Why/definition/similar project] Why did you decide to define this term in this way when another project did it another way?
- [Where/data acquisition/cooperation] Where did you acquire this data? We would like to use the same data, please.
- [Who/future works/contextualise] Who will benefit from the outcome of this work?
- [How/lesson learnt/clarification] How are you going to disseminate the learning from this project?
As you can see, there are an endless list of questions, which can be generated from this framework.
Going Further
Eventually, after training numerous times with this framework, you should be able to come up with your own questions; possibly graduating beyond the W-questions into W-less questions such as “Have you considered comparing your results with this particular study since the correlation A with B is less obvious here given that condition C is not longer present?”.
I’ve tried this fact sheet with project students during our weekly meeting and it turned out to be quite successful. This obvious still requires quite a bit of tuning, especially as this blogpost illustrates a sustantial amount of explanation is still needed beyond this simple picture. I’ll most likely post a Part 3 of this series when this framework reaches significant updates.
Closing Words
This post managed to start the creation of this guide on ‘Asking questions at a presentation’ by providing a framework on ‘which question to ask’. I will continue to experiment with this guide and come back here with updates.
Do you have any suggestions? Do you plan to use this question generator? If so, what was your experience? I’m looking forward to your feedbacks.
Thank you for reading. See you tomorrow.